We are living in a transitional time where mobile is taking over the desktop in terms of usage. But it has not taken over not fully yet. The future trends...
Posted by | December 31, 2018
Though the About Us page of a business website remains to be the most visited of website pages, it is almost always treated as an afterthought. Most business owners assume...
Posted by | December 31, 2018
Fun fact: The average salary of a content writer in the USA is $42,000 per year. Another fun fact: The average salary of a content writer in India is INR...
Posted by | December 31, 2018
Engagement is a term that is thrown around quite loosely these days when it comes to social media KPIs. But then brands fail to question what engagement metric is truly...
Posted by | December 28, 2018
When we set out on a content marketing journey, our key agenda is to create offerings for readers who get attracted to the brand’s offerings. Whether we do this subtly...
Posted by | December 28, 2018
When we hear the term SEO copywriting, we think that its main objective is to make sure that the content ranks well in search engines. And that’s why often the...
Posted by | December 28, 2018
Gone are the days when traditional advertising used to rule the roost in marketing strategies. Today, content marketing has taken over that pie and is transforming the way brands communicate...
Posted by | December 24, 2018
In an ideal world, being a client would be the easiest job on earth. Put together a brief, see the agency work their magic, get back beautiful reports that make...
Posted by | August 17, 2018
“The customer is not stupid. She is your wife.” That quote from the grand ol’ daddy of advertising pretty much settles the debate on how you should be communicating with...
Posted by | August 7, 2018
We’ve generally seen startups and SMEs all thrilled when it comes to digital marketing as it offers quick and tangible results. But a lot of them shy away when we...